This maybe what happens when people read this blog post. If not it probably because
we have chosen to or are seeking to learn about text vs visual language
through an emotional connection.
If from our perspective this is meaningful to us our brain will store it. I see visual information as more inately engaging.
Did the use of the red bold text get our attention? Is this a method of making the reading have more perceived benefit?
I plan to use visual text and prior reflection to help select what material, media, genre that students I work with will be exposed to.
Enthusiasm and engagement will need to be established before they start reading
Even better if they are part of the selection process it may help to ensure they predict benefit.